Social Media Advertising
Scroll-Stopping Ads That Actually Convert
At OpenBook Marketing, we turn likes into leads. Whether you’re looking to build brand awareness, get more local calls, or drive real sales, our social ad campaigns are designed to reach the right people with the right message — on the platforms they use every day. We don’t just “boost posts” — we build strategy-driven campaigns that get results you can see and understand.
Platform precision
We don’t guess where your customers are — we know. Whether it’s Facebook, Instagram, Messenger, or LinkedIn, we choose the right platform mix for your audience and objectives, ensuring every dollar works smarter.
Creative that converts
Our ads are crafted to stop the scroll. From striking images and video to compelling ad copy and CTAs, we design creatives that speak directly to your audience and drive action — not just impressions.
Hyperlocal targeting
Want to reach homeowners in your city? Parents within a 10 km radius? We use laser-focused targeting options to put your business in front of the exact people who need you — right now.
Smart retargeting
Lost leads don’t have to stay lost. We retarget visitors who didn’t convert the first time with tailored follow-up ads, turning missed opportunities into second chances.
Real results, real reports
No confusing dashboards or vague metrics. You’ll get clean, visual reports that show you exactly how your ads are performing — reach, engagement, leads, and ROI, all in plain English.
Ongoing optimization
We don’t “set it and forget it.” We track performance daily and tweak ads, budgets, and audiences to ensure you get the most out of every campaign, every month.
Flexible Packages for Real Business Goals
No contracts. No fluff. Just smart, scalable campaigns built around your business and budget.
These prices are negotiable upon review
Starter Reach
$1000+/month
Setup Fee: $500 (one-time)
Management fee: 20% of ad spend
Ad account setup & pixel installation
1–2 campaigns across 1-2 platforms
Geo-targeting and audience building
Basic audience targeting & retargeting
Ad copywriting and creative design (2 variations)
Basic retargeting setup
Bi-weekly reporting & strategy call
$2500+/month
Setup Fee: $750 (one-time)
Management fee: 15% of ad spend
Everything in Starter Reach, plus:
Up to 4 campaigns with A/B testing
Retargeting with lookalike audiences
Conversion tracking and analytics setup
Advanced audience segmentation
Setup & targeting on up to 3 platforms
Expanded audience testing
Bi-weekly reporting & strategy call
Market Leader
$5000+/month
Setup Fee: $1000 (one-time)
Management fee: 10% of ad spend
Everything in Growth Builder, plus:
Up to 5 or more campaigns with A/B testing
Setup & targeting on any needed platforms
Ad copywriting and creative design (5 or more variations)
Multi-campaign funnel strategy
Continuous optimizations
Bi-weekly reporting & strategy call
Need more? Need something different?
We can create a custom package that fits your exact needs. Nothing added. Let’s have a chat about what goals you are trying to achieve and strategize toward building out something that meets your budget and unique business requirements.
Why OpenBook Marketing for Social Media Ads?
SEO shouldn’t be all-or-nothing. If you’re just getting started or need to scale back temporarily, we’ll work with you to find a plan that makes sense — without locking you into long-term contracts or upselling you on things you don’t need.
Need to pause for a month? Adjust the scope? We get it — you’re running a business. We’ll always work to meet you where you’re at.
At OpenBook Marketing, we don’t believe in handing you off to a “client success team” or making you dig through a help desk when you have a question. Instead, you’ll work one-on-one with a dedicated strategist who gets to know your business inside and out. We take the time to understand what makes your business tick — your services, your goals, your audience, and your local market. That means every conversation is grounded in context, not guesswork. You’ll have direct access to someone who actually understands what you’re trying to achieve — and who can explain the “why” behind every recommendation. Whether it’s a strategy shift, a campaign idea, or simply breaking down ad metrics in plain English, you’ll never feel alone in the process.
We don’t believe in one-size-fits-all marketing. Instead of copy-pasting the same ad structures that everyone else uses, we build your campaigns from the ground up — starting with deep research into your industry, competitors, service area, and customer intent. That means every ad is crafted to speak to your ideal customers in your voice.
We consider the full picture: keyword targeting, negative keyword filtering, landing page experience, ad extensions, timing, device preferences, and even seasonal trends. Our goal? Not just clicks — but the right clicks. Clicks that turn into real leads, real calls, and real business.
We don’t run ads just to run ads. Every campaign we launch starts with a clearly defined strategy, shaped around your unique business objectives. Want more phone calls from homeowners in your area? Looking to promote a seasonal service? Trying to drive foot traffic into your shop? We’ll build a plan that targets the right audience, on the right platforms, with the right messaging to move them to action. This isn’t about generic “best practices” — it’s about designing a funnel that actually works for you. From top-of-funnel awareness to retargeting warm leads, we create a structure that’s measurable, scalable, and intentional. And most importantly? You’ll always understand how each part of the plan connects back to your goals.
Digital marketing doesn’t have to be a mystery. When you work with OpenBook, you’ll always know where your money is going, how your ads are performing, and what we’re doing to improve them. We break everything down in simple, easy-to-understand language — no jargon, no smoke and mirrors. Whether you want a quick overview or a deep dive into campaign performance, we’re happy to walk through it all with you. Curious why one campaign is outperforming another? Wondering why we paused a certain ad set? Just ask. We believe transparency builds trust, and trust leads to better outcomes. That’s why we keep you in the loop, every step of the way.
Have Questions About Social Media Ads? We’ve Got Answers.
We know digital marketing can feel overwhelming — especially with all the buzzwords and tech talk. That’s why we keep things simple, honest, and easy to understand. Here are some of the most common questions we hear from businesses just like yours.
Let’s Turn Your Scroll Into Sales
Ready to reach your audience where they’re already spending time?
We’ll build and manage a campaign that makes social media ads feel simple, strategic, and totally stress-free.