Google Ads (PPC)
Get Clicks. Get Calls. Get Customers.
At OpenBook Marketing, we make Google Ads work for small businesses — no bloated budgets, no wasted clicks. Whether you’re a local tradesperson or small business owner, we build and manage ad campaigns that bring in leads — fast. Simple, effective, and fully transparent PPC management built to fit your goals and your budget.
Real leads, real results
We don’t just run ads — we build strategies that drive action. Every campaign is tailored to your service, audience, and location to ensure your budget goes further and your phone rings more.
Hyper-local targeting
We target the right areas, the right devices, and the right time of day to connect with local customers who are ready to click or call. Whether you want more service calls or walk-ins, we’ll dial in your targeting to deliver.
Conversion-ready ads
We write ad copy that’s sharp, clear, and built to convert — with strong calls to action and relevant landing pages to match. No clickbait, just compelling messaging that speaks to your ideal customer.
Smart budget management
We treat your budget like it’s our own. That means daily monitoring, constant testing, and active bid management to ensure you’re getting the most value out of every click — without overspending.
Ongoing optimization
We continuously test and refine your campaigns, from keyword targeting to ad copy to landing pages. As data rolls in, your ads get smarter, more efficient, and more profitable — month after month.
Transparent reporting
No confusing dashboards or hidden metrics. We provide real-time reports that clearly show clicks, conversions, costs, and ROI. You’ll always know how your ads are performing — and where your money is going.
Simple PPC Plans that Fit Your Business
No contracts. No mystery charges. Just effective PPC packages built to drive results — and flexible enough to grow with you.
These prices are negotiable upon review
Ad Starter
$1000+ budget/month
Setup Fee: $500 (one-time)
Management fee: 20% of ad spend
Google Ads account setup
Up to 2 – 5 campaigns (search or banner)
Up to 5 ad groups
Location-based targeting
Conversion tracking setup
Ad copywriting and extensions
Budget tracking
Bid adjustments
Biweekly performance report & call
$5000+ budget/month
Setup Fee: $750 (one-time)
Management fee: 15% of ad spend
Everything in Ad Starter, plus:
Up to 5 – 10 campaigns (search or banner)
A/B testing on ad copy
Landing page audits
Negative keyword management
Lead retargeting
Conversion tracking
Continuous performance management
Biweekly performance report & call
Lead Machine
$10000+ budget/month
Setup Fee: $1000 (one-time)
Management fee: 10% of ad spend
Everything in Performance Booster, plus:
Up to 10+ campaigns (search or banner)
Unlimited campaign variations
Custom landing pages
Heatmaps and user behaviour analysis
Competitor ad tracking
Advanced bid strategy
In-depth monthly strategy calls
Biweekly performance report & call
Need more? Need something different?
We can create a custom package that fits your exact needs. Nothing added. Let’s have a chat about what goals you are trying to achieve and strategize toward building out something that meets your budget and unique business requirements.
Why OpenBook Marketing for Google Ads?
No two businesses have the same budget or growth curve — and we don’t treat yours like a number on a spreadsheet. Our pricing is designed to be accessible and adjustable. Whether you’re launching your first campaign or scaling up an established one, we’ll work with your budget to create something sustainable and effective. Want to scale back for a slow month? Need to ramp up for a busy season? No problem. You’re not locked into anything.
We’ll never hit you with hidden fees or mystery charges, and we’ll always walk you through what your spend is doing — from what portion goes to ads to what we’re doing behind the scenes. Everything is laid out in plain terms, so you always know what you’re investing in — and why.
At OpenBook, you don’t get handed off to an account manager you’ll never meet or a dashboard you don’t understand. You work directly with a dedicated Google Ads strategist who knows your business, answers your questions, and helps you grow. We take time to learn what makes your services valuable, who your ideal customers are, and what success looks like to you. Then we tailor campaigns accordingly — no middlemen, no confusion. It’s like having your own in-house marketer, but without the overhead.
We’re also just a message or call away when you need to check in or pivot direction. Whether it’s reviewing results, brainstorming new campaign ideas, or just clarifying how something works, we’re in your corner — with full transparency every step of the way.
We don’t believe in one-size-fits-all marketing. Instead of copy-pasting the same ad structures that everyone else uses, we build your campaigns from the ground up — starting with deep research into your industry, competitors, service area, and customer intent. That means every ad is crafted to speak to your ideal customers in your voice.
We consider the full picture: keyword targeting, negative keyword filtering, landing page experience, ad extensions, timing, device preferences, and even seasonal trends. Our goal? Not just clicks — but the right clicks. Clicks that turn into real leads, real calls, and real business.
Most Google Ads reports are built for other marketers — not for you. At OpenBook, we take a different approach. We make sure you understand exactly what’s happening with your campaigns, from ad spend and conversions to keyword performance and competitor movement. If something’s paused, we tell you why. If something’s not working, we tell you how we’re fixing it.
You’ll get clean, visual reports delivered monthly, and we’re happy to go through them with you during a strategy call. You’ll never feel out of the loop, and you’ll never be left wondering where your money is going. It’s your business — and we believe you deserve to understand how your marketing is working, without needing a marketing degree.
We specialize in helping small businesses and trades — not massive corporations with endless budgets. That means we understand the local nuances that big agencies overlook. Whether you’re a plumber trying to dominate your city or a retail shop looking to get weekend foot traffic, we design Google Ads campaigns that speak directly to your neighborhood, your customers, and your goals.
We use location-specific keywords, smart geo-targeting, and ad extensions that showcase your proximity and services to the people most likely to convert. Combined with deep understanding of seasonal patterns, local search trends, and mobile behavior, our local-first strategy helps your business show up right when and where it matters most — whether that’s on someone’s phone while they’re on the go, or at home searching for a service provider in their area.
Have Questions About PPC? We’ve Got Answers.
We know digital marketing can feel overwhelming — especially with all the buzzwords and tech talk. That’s why we keep things simple, honest, and easy to understand. Here are some of the most common questions we hear from businesses just like yours.
Let’s Launch a Campaign That Actually Works!
Ready to compete with the industry and get more leads then ever before?
Let’s build a Google Ads strategy that brings you real customers — not just clicks. We’ll manage the ads. You manage your business.